Amazon uses its tracking data to guess whether shoppers have a flat butt and no friends
Summary
The Verge reports on Amazon's use of shopping data to infer highly specific personal traits, such as whether a shopper has a flat butt or lacks friends. The piece highlights real user observations shared online about what Amazon believes it knows, and explains how users can view and edit their 'About You' data in their account settings. It emphasizes privacy implications and how such profiling shapes personalized recommendations and user experience.