JustWatch, which tackles streaming fragmentation, launches own streaming service
Summary
Ars Technica reports that JustWatch launches JustWatch TV, a streaming service offering free ad-supported movies, paid rentals, and a lifetime subscription. The library is described as limited, with partnerships from Paramount and New Regency, and the move is framed as fueling JustWatch's advertising business through deeper audience data, aiming for large-scale user growth.