From cheap tool to premium subscription: When a beloved app's price skyrockets
Summary
Ars Technica analyzes how beloved apps undergo dramatic price hikes, using Evernote as a case study and comparing Plex, Inkdrop, and others. The piece explains the rationale behind higher prices, such as leveraging loyal users and driving revenue, and outlines strategies developers use to soften the impact, including grandfathered pricing, new tiers, and feature-based add-ons.