For the first time ever, Google Search is less than 50% of Alphabet's revenue
Summary
Alphabet's quarterly results show Google Search revenue fell to 49.7% of Alphabet's total revenue, the first time it has dropped below half since reporting Search separately. Google Cloud grew 103% year over year to $30.7B, lifting its share to 24.1% of revenue, while everything else grew as well. The shift indicates a changing revenue mix away from search ads toward cloud and other segments.